Media Auditing: A Guidebook on Best Practices for the Canadian MarketDownload the new Guidebook produced to assist advertisers, agencies and auditors to better understand and take into account key media auditing issues and considerations, and to provide guidelines and best practices that will result in continuous improvement in media processes and products. Enhancing Client-Agency Relations Focus of New Guidebook (press release in French only)If you want additional copies of this guide, you can get them at $ 50 (members of AAPQ) and $ 250 (non-members). You can contact us by email aapq@aapq.ca or by phone: (514) 848-1732 ext. 206. Magic and Logic: Re-defining sustainable business pratices for agencies, marketing and procurement Best practice in Agency Search & Selection: The Guide for Choosing the Right Marketing Communications Partner. Rapport sommaire: Portrait des secteurs publicité-marketing et relations publiques au Québec. Étude économique du Conseil de l'industrie des communications du Québec (CICQ). (French version only) The Client Brief: A best practice guide to briefing communications agencies Outils linguistiques pratiques (French version only) Lectures recommandées (French version only)
Media Auditing: A Guidebook on Best Practices for the Canadian Market
Download the new Guidebook produced to assist advertisers, agencies and auditors to better understand and take into account key media auditing issues and considerations, and to provide guidelines and best practices that will result in continuous improvement in media processes and products.
Enhancing Client-Agency Relations Focus of New Guidebook (press release in French only)
If you want additional copies of this guide, you can get them at $ 50 (members of AAPQ) and $ 250 (non-members). You can contact us by email aapq@aapq.ca or by phone: (514) 848-1732 ext. 206.
Lectures recommandées (French version only)