Since 2005, the University of Sherbrooke has offered an integrated course of Baccalaureat and Masters in marketing communications.

Bacc and Masters

The University of Sherbrooke offers the first course integrating a baccalaureat and Masters in marketing communications in Quebec. It combines the strategies of management with the creative behind effective communications. This single, four-year course, will produce experts able to work within advertising agencies, marketing communications firms and the communications departments of large companies.

Study, get paid and learn

The Baccalaureat is structured in a cooperative manner. Male and female students earn real work experience thanks to alternating sessions of studies and hands-on, paid internship in an actual work environment, a unique characteristic of the University of Sherbrooke course

In the Masters course, instead of writing a thesis, students round out their experience with a practical session at a company as well as being trained by professionals of the specialty they select..

Broad spectrum of experience

The courses touch on all the disciplines necessary to become an expert in marketing communications: communications planning, public relations, advertising, crisis management, brand management (naming the product, logo, packaging, campaign advertising, brand reputation, etc,). Students are instructed in aspects of administration: management, human resources management, financial management, etc

More details of this course, available in French, can be found at www.usherbrooke.ca/ssp.

More details also on the web site: http://www.usherbrooke.ca/accueil/english/.