This program was designed in close co-operation with the AQAA  and is intended for young professionals with at least one year of relevant experience in marketing communication.

It focuses on high-level communications, giving students an integrated vision of marketing communication and allowing them to hone their critical skills. This is a Virtuose program, requiring the use of a portable computer.

Additional information on this program is available in French at www.hec.ca/programmes/desscm